WATCH: The Expendables 3 Trailer (feat. Wesley Snipes)

In 2010 and 2012 Sylvester Stallone gave us the Expendables 1 & 2, where a group of mercenaries work together to remove evil forces and restore overall justice. Both movies were filled with action and Stallone's traditional "tough guy" scenes.

This time in 'The Expendables 3', Stallone's crew of mercenaries will go against one of their own when he becomes ruthless and tries to destroy them.

Peep the trailer below...
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Sadly, the trailer is more of a roll-call than a glimpse into the story line. But let's be real here, this is a typical old-fashioned action movie with lots of guns, fighting, and special effects. If that's your thing then this movie is right up your alley.

'The Expendables' will feature an all-star veteran cast including Arnold Schwarzenegger, Wesley Snipes, Jet Li, and Mel Gibson and will hit theaters on August 15th, 2014.

Some of these actors have been missing from the Hollywood scene for years, do you think you'll check it out?

Lupita Nyong'o is the New Face of Lancome!

Congratulations are in order! Actress and performer Lupita Nyong'o, known for her role in "12 Years a Slave", has just signed on to be the new face of Lancome.

This year has been huge for Lupita! 12 Years a Slave did very well at the Box Office; Lupita's role in the movie helped her win the Oscar for Best Supporting Actress. Her style and grace immediately became popular with the Hollywood crowd and she has landed several major projects as a result.

Of the Lancome contract Lupita says: I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself."

Her campaign with Lancome will premiere in September 2014. 

Congratulations Lupita! You are inspiring brown girls everywhere!

Lil Wayne Releases the 'Spectre' Sneaker with Supra

After MONTHS of promo, Lil Wayne's shoe has finally released! For those of you that are not familiar Wayne has teamed up with Supra, a brand of skateboard sneakers. He has created his own shoe line called the 'Lil Wayne x Supra Spectre Chimera', a shoe that will be available in any of the following colorways: Black/Red, Grey/Pink, and White/Red.

Lil Wayne says his goal is to create a silhouette that is completely unique. No word on the cost yet.

Take a look at the pics:

Some promotional footage:


Is this shoe is a game changer? They kinda look like Air Yeezies (a little bit)...

Rihanna's Does Another Sexy Armani Campaign

Take a look at Rihanna's new ads for this season's Armani Jeans campaign.





Ok maybe this is petty, but does anybody else hate the wigs they used on her? Armani, please step your hair & makeup game up. They can afford it!

These are some sexy ads, NICELY done Rih Rih!

Jeremy Lin Inks Shoe Deal with NIKE!

Surprise! Jeremy Lin, the latest sensation to emerge from the NBA, has signed a shoe deal with Nike.

The 6 foot 3 point guard has created "Linsanity" by leading the Knicks to seven victories in the past two weeks.

Nike will make a limited edition of Lin's favorite shoe, the 2011 Hyperfuses, in the New York Knicks' colors.

If he continues like this, Jeremy Lin has the potential to become a successful brand like Dwayne Wade, LeBron James, and Kobe Bryant!

Hey...when you're hot, YOU'RE HOT! 

Tiger Woods Lands a MAJOR Endorsement Deal

Golf player Tiger Woods has recently landed his first major endorsement since his sex scandal a 2 years ago. He has signed a five-year contract as the spokesperson for Rolex!

In the moments after his scandal Tiger Woods lost several endorsements with companies like Gilette and AT&T. Rolex has released a statement saying "Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf."

Honestly, we're still a little turned off by Tiger's scandalous ways...but good for him!

Rihanna's SEXY Ad Campaign for ARMANI

Rihanna is the new face of Emporio Armani's Underwear and Armani Jeans 2011/2012 ad campaigns.

True to form, Miss Ri oozes edgy sexuality in her promo pics and maintains her chameleon-like nature in front of the camera.

Here is a short-film that Armani has used to promote the launch of their flagship store, Armani.com.



Very Sexy! Hey man...when you're hot, you're hot!

Nike's "Marty McFly" Shoe Sells for $37,500

Everyone has seen the cult classic Back to the Future! In Back to the Future II, Marty traveled to the year 2015 and was given a pair of shoes that would help him fly.

                        

Michael J. Fox, the man that played Marty McFly, has teamed with Nike to make the Marty McFly shoe. Proceeds of the shoe will go towards research for Parkinson's Disease (Fox suffers severely from this disease). Take a look at the ad:

Ebay is currently auctioning the shoes until September 18th. Some bids are already going as high as $75,000. Bad Boy rapper Tinie Tempah has bought the first pair of shoes which were auctioned off at $37,500. WOW!

We are in total support of Michael J. Fox's efforts to raise money and awareness towards this disease. The public response is pretty strong so we know they can easily raise millions. Good luck!

Romeo Uses Clothing Line to Give Back

Romeo Miller (aka Lil Romeo) has turned his business venture into a way to get kids to think about college.

College League Apparel has created an "I AM THE NEXT..." campaign which inspires kids to think about their future.



The boys line called College Boyys Clothing features an urban prep look that is clean but still cool.

Romeo has also used partial proceeds to donate school supplies around the country.

Props to Romeo for being an entrepreneur that gives back to the community. He didn't grow up in the hood, he didn't have to do it!

Vita Coco Debuts Ads with Rihanna

Pop singer Rihanna is the new face of Vita Coco for its summer campaign. The product is actually just coconut water (which is an age old drink in tropical communities), but in the last year coconut water has become a huge trend in the fitness community because of its natural electrolytes.

Says Rihanna of the product "I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!" Ehh...that sounds like something her publicist made up, but whatevs...

Rihanna seems like a perfect fit for the product because of her Caribbean background. Other names attached to Vita Coco include Alex Rodriguez and Madonna.  CLICK HERE to learn more about the product.