Sunday, July 3, 2011

Vita Coco Debuts Ads with Rihanna



Pop singer Rihanna is the new face of Vita Coco for its summer campaign. The product is actually just coconut water (which is an age old drink in tropical communities), but in the last year coconut water has become a huge trend in the fitness community because of its natural electrolytes.

Says Rihanna of the product "I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!" Ehh...that sounds like something her publicist made up, but whatevs...



Rihanna seems like a perfect fit for the product because of her Caribbean background. Other names attached to Vita Coco include Alex Rodriguez and Madonna.  CLICK HERE to learn more about the product.

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