He’s the greatest to ever enter the ring, and Louis Vuitton has recognized his brilliance. Muhammad Ali is the new spokesperson for the luxury handbag designer. The ad was shot by Annie Liebovitz, and it captures the beloved American hero in a candid moment with his cute grandson, Curtis Muhammad Conway Jr.
Curtis, also known as “C.J.,” is the son of Laila Ali, and his grandfather personally requested that the three-year old appear in the ad with him. Muhammad Ali joins a long line of notable heavy hitters who have appeared on behalf of the brand, including Mikhail Gorbachev, rock legend Keith Richards, and most recently, Angelina Jolie.
The new Louis Vuitton ad campaign will debut in print glossies starting June 14th.
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