R&B Singer Ginuwine SELLING CHOCOLATE MILK?!

Times must be real hard! According to Zap 2 It, R&B singer Ginuwine is the new Chocolate Milk Man for the Adult Chocolate Milk beverage.

Apparently it's a vodka-based drink that tastes like chocolate milk but is actually 40 proof.

In September the drink will be sold in AZ, NM, and NV and will go nationwide in 2011.

As part of the promo Ginuwine's 'Chocolate Milk Man' picture will go up on Las Vegas billboards and will likely include a national TV commercial.

We're not sure how we feel about this...is this sexy or desperate?