Rihanna was recently referred to as a “n***ab***h” in Dutch magazine “Jackie”. Like anybody would, Rihanna went off on Twitter, checking the Editor-in-Chief for her ignorance and ending her letter with a big “F**k You!” The editor has since resigned.
Editor-in-Chief Eva Hoeke first attempted to rectify the situation with a joke of an apology, saying that “the choice of words was meant as a joke” .
She then took to Twitter to try and correct her actions, writing: “1. Don’t publish bad jokes in the magazine 2. Don’t pretend as if a bad joke is good. Sorry guys. My bad.”
After that, she promised there would be a correction in the next issue. But it was all too late.
In a press release, Eva Hoeke revealed that she has quit her job. She wrote:
“I realize that my first reaction through Twitter, in which I
indicated that it was a joke, has been an incomplete description of what
me, and also the author of the article, meant. The term ‘niggabitch’
came from America and we solely used it to describe a style of dress.
Because of the enormous pressure through social media I was tempted to
promise amendment regarding the language in future issues of Jackie.
Apart from that I also offered an rectification. I have now come to the
conclusion that rectification is not the right solution. I regret that I
have taken a stand too quickly regarding an article in Jackie — which
moreover had no racial motive at its basis. Through the course of
events, me and the publisher have concluded that because my credibility
is now affected, it is better for all parties if I quit my function as
editor-in-chief effective immediately. After putting my heart and soul
into for Jackie for eight years, I realize that these errors — although not intented maliciously — are enough reason for leaving.”
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